Next Issue Media is an independent media venture founded in 2009 by five of the major global publishing houses (Conde Nast, Meredith, Hearst, News Corp., and Time) to translate their paperback magazines to the mobile and digital world. Being early to launch on Windows 8, Next Issue Media has the opportunity to establish itself as THE premier magazine offering on the Windows 8 platform and build a competitive edge against its competitors.
Next Issue Media’s unlimited magazine subscriptions service originally launched on the Android platform where there are currently 36 magazine titles available to subscribers. Next Issue Media also has an iPad app with over 80 titles available. Ratio was asked to assist in creating a compelling experience that leverages the unique features of Windows 8 while supporting the company’s goals.
Ratio was selected as the Windows 8 agency by Next Issue to design and develop the new Windows 8 app. The result is an magazine app that is optimized for tablets and desktops presenting the impressive quality and quantity of digital magazine content on Windows 8. The Windows 8 version of the app offers users personalized options to pin their favorite titles to their start screens, a feature unique to the Windows 8 app. Once in the app, users experience a spacious new library layout, which also features recent back issues. Users can also take advantage of multitasking with snap view, and live tiles with rotating covers of the latest issues.
NIM’s new Windows app now gives customers the choice to seamlessly access their subscriptions from their tablet at home, to their laptop on the road, or to their company PC at work. This beautiful app brings incredible value to Windows 8 customers, allowing users nlimited all you can read access to over 85 magazines including titles like Time, Sports Illustrated, The New Yorker, and Cosmopolitan to name just a few. With this new market multiplying their customer base several fold, NIM has positioned itself towards its goal of reaching 1 million customers in the next 18 months.